Khoo Nee Cheng
Chief Marketing Officer of Winstar Aluminium, brings over 22 years of experience in driving marketing strategies and business growth across the aluminium and renewable energy sectors
Khoo Nee Cheng, a Malaysian male aged 39, is our Promoter, substantial shareholder and CMO.
He completed the Sijil Pelajaran Malaysia from Sekolah Menengah Jenis Kebangsaan Kwang Hua in 2002.
He began his career in 2002 as a storekeeper with Winstar Enterprise Sdn Bhd (which was a related party to the Winstar Group prior to 2015) where he was responsible for implementing inventory control and disposal procedures. Subsequently, he was promoted to a sales executive in 2004 and as an assistant manager in 2012, where he was responsible for the sales and marketing of the company’s products.
In 2016, he left Winstar Enterprise Sdn Bhd and joined Sunway Winstar Sdn Bhd (which was a related party to the Winstar Group prior to 2015) as an assistant manager. In 2017, he was promoted as a manager, where he was responsible for managing the sale and marketing plans and strategies of the company.
In 2019, he left Sunway Winstar Sdn Bhd and joined Winstar Aluminium as an operation manager, where he was responsible for implementing marketing campaigns for the company. Subsequently, he was appointed as a director of the company in 2022 and later as the CMO of our Group in 2023. As our CMO, his responsibilities include formulating and implementing marketing strategies and plans for our Group as well as maintain proper relationship with our Group’s customers.